Coca-Cola and Pepsi harm India’s ecology The WritePass Journal

Coca-Cola and Pepsi harm India’s ecology Introduction Coca-Cola and Pepsi harm India’s ecology IntroductionLiterature reviewProposed studyReferencesRelated Introduction Coca cola and Pepsi are MNC’s localized in almost every country. Their approach towards making profit is strategically not the same everywhere. India is a developing country, are the rules and regulations strict enough to stop these corporations to exploit the Indian locals. We are focusing on marketing communications strategy followed by these corporations also other unethical activities carried out in India. The purpose of this research is to explain that the rules and regulations of a developing country are not enough to stop the localized MNC’s to continue their unethical activities keeping India as an example. The objective of our research is to analyze weather the actions of these MNC’s are ethical. Coca cola entered India in1956 since they had no foreign exchange act it made huge profits. After the formation of Indian foreign exchange act coca cola left India in the late70’s. Coca cola made its reentry in the 1990’s when the environment was liberalized and deregulated. Pepsi entered in 1986 as a joint venture with two local ventures in India.   Both companies soon discovered competing in India requires special knowledge skills and local expertise†¦Ã¢â‚¬ what works here not always work there† (Cateora Graham, 2008, p. 604). Literature review Our research is based on different issues regarding environment and consumer rights violation. Previously Dr S.K. Chokroborty in 1997 wrote an article on the journal of business ethics about business ethics in developing countries. Harvard law review wrote   on international environmental law Also Dr Panchali das researched on deception on advertising ethics. Chicago journal on Nationalism and Ideology in an Anticonsumption Movement. The global strategies of coke and pepsi are explained in economic and political weekly 1999 by Arijit biswas and Anandya sen Proposed study Our research study seeks to analyze three controversial issues related to operations of coca cola and Pepsi in India Advertisement in rocks of India Use of ground water in India and dumping of chemical wastes Pesticides in products of India The research seeks to study the background and the regulatory framework within which it functions. Issue 1: Advertisement in the rocks of India Advertising is a non-moral force, like electricity, which not only illuminates but electrocutes. Its worth to civilization depends upon how it is used. J. Walter Thompson International soft-drink rivals Pepsi and Coke spend millions of rupees on a marketing war in the mammoth Indian market. They have marketed many super stars of Bollywood, who are admired in whole South Asia. The most prominent cricketers have also been roped in. As brand ambassadors their well-known faces are seen on billboards, newspaper pages and television. The Coke-Pepsi rivalry is so vigorous that nearly every shop, bus-stop stall and roadside restaurant has been created into the one or the others empire. In September 2002 both companies were blamed for winding mountain road from manali to the 4000 metre-high Rohtang pass in himachal Pradesh, Northern India. There were averages of 4 to 5 ads per kilometer either painted on to rock faces or nailed on to trees on the mountainsides, the billboards for almost 56-km stretch. The forest conservation act 1980 of India makes it clear that no individual must use forest as a source of making personal gain. It was a clear violation of the act. The first to react was Indian express with an article â€Å"rape of the rock†. The Supreme Court had put a stop to the advertisement campaign. . The intervention brought to the notice of the Supreme Court the painting of huge Pepsi and Coke logos on rocks that has destroyed geological evidence dating back to 45 million years. Geologists understand the geology of the area by studying and observing rocky outcrops. If the area has been painted over they cannot do research. The newspaper quoted a profes sor in the Geology Department of Punjab University saying these mountain facades have a huge eco-system. There is moss that grows on these rocks, and then there are innumerable species of microorganisms. All is completely destroyed when the rock surface is painted. After the case was solved both the companies had to pay 10 million for compensating the damage done to the ecology. The Supreme Court also asked the forest department to look around for such activities prevailing in some other states. Issue 2: Use of ground water in India The village of Mehdiganj is located approximately 20 kilometers from the holy Indian city of Varanasi. In Mehdiganj, a resistance was started in 2002 by farmers under the banner of Gaon Bachao Sunghursh Samiti to protest the pollution and water shortage attributed to Coca-Cola. Farmers in Mehdiganj and surrounding villages are agitating against the Coca-Cola bottling plant located in Mehdiganj. The anti-Coke activists further claim that the Coca-Cola plant is destroying the region by consuming 2.5 million liters of water every day and is contributing to a serious water crisis. In highlighting the problem of water, activists claim that Coca-Cola uses its financial muscle to buy government favor and influence its functioning as a regulatory authority. They say The company dumped sludge in the fields around. People started to develop sores on their feet after they walked through the water discharged was the flooding of their fields. Mosquitoes were a serious threat, and malaria cases have increased. Many have said that some hand pumps in the area have been issued for errors, unsafe drinking water. Still both cola rivals are carrying out operations in India putting their future at risk. Issue 3: Pesticides in products of India In 2003, the Centre for Science and Environment (CSE), a non-governmental organization in New Delhi, said aerated waters produced by soft drinks manufacturers in India, including multinational giants PepsiCo and Coca-Cola   Company, contained toxins including lindane,DDT,malathion and chlorpyrifospesticides, that can contribute to cancer, a breakdown of the immune system and cause birth defects. Tested products included Coke, Pepsi, 7 Up,Mirinda,Fanta,Thums Up,Limca and Sprite. Today’s youth icons from the cricket world like Sachin Tendulkar, Virender Sehwag and Dhoni freely endorse Pepsi coke. The sponsorship of a sport like cricket in particular may cultivate positive attitudes by associating the product with characteristics which young people admire. In the wake of the recent controversies shrouding Coke and Pepsi, regarding allegations of containing pesticides, these stars not only endorsed these soft drinks but also went so far as to claim that they were safe. This was advertising going too far Aerated soft drinks, apart from promoting the wrong kind of images, have long been suspected of leading to lower calcium levels and higher phosphate levels in the blood. When phosphate levels are high and calcium levels are low, calcium is pulled out of the bones. The phosphate content of soft drinks like Coca -Cola and Pepsi is very high, and they contain virtually no calcium. In the Indian state of Kerala, sale and production of Pepsi-Cola, along with other soft drinks, has been banned. Five other Indian states have announced partial bans on the drinks in schools, colleges and hospitals East India Company that came into the country for trade robbed India of its wealth for 200 years and soon invaded us. Today in place of East India Company, 14,000 multinational firms are robbing India. Leading this pack are Pepsi and Coca Cola. These firms sell several varieties of cold drinks and are taking away 5000 million rupees. References Nationalism and Ideology in an Anticonsumption Movement Author(s): Rohit Varman and Russell W. Belk Source: Journal of Consumer Research, Vol. 36, No. 4 (December 2009), pp. 686-700 Published by: The University of Chicago Press 1997 A Conceptual Review Of Advertising Regulation And Standards: Case Studies In The Indian Scenario -panchali Das* Ivan L. Preston (1987). A Review of the Literature on Advertising Regulation, 1983-87. Current Issues and Research in Advertising, 10 (2): 123-152. Michael A. Kamins and Lawrence J. Marks (1987). Advertising Puffery: The Impact of Using Two-Sided Claims on Product Attitude and Purchase Intention. Journal of Advertising 1997 A Conceptual Review Of Advertising Regulation And Standards: Case Studies In The Indian Scenario -panchali Das* Agrawal, Anil, and Sunita Narain 1991 GlobalWarming in an UnequalWorld:ACase of Environmentalism. Delhi: Centerfor Science and Enviroment.

Brittany essays

Brittany essays The particular significance of Brittany lies in its transformation from a region marginal to the rest of France, both culturally and economically, to a leading agricultural area of the country (Roger Dalton Brittany has traditionally suffered out migration, particularly of the younger population. So much so that the area was still under demographic pressure immediately after the end of the Second World War. Increases in farm sizes have reduced labour needs over the years. 235,000 farms in 1955, reduced to 175,000 in 1970 and to less than 80,000 in 1994 (Canevet, 1994). Four or five people per sq km were the areas worst recorded levels of population density within central Brittany. Low incomes and poverty increased emigration as over 1 million people left Brittany between 1860 and 1960. The possibilities of industries and increases in tertiary sectors looked bleak. So small peasant farms had no real choice but to try and intensify their crops and livestock. MAP showing agricultural region in need of aid. Brittany is an agricultural area, which had a very agricultural landscape. Substantial removal of Bocage, changed the landscape in preparation for the intensification of the agricultural economy in Brittany. Bocage is 'a chess board of little fields and meadows surrounded by hedgerow trees' (de Martonne, 1933) Losses of 7% of land to urban growth since 1970, and elevated areas in central Brittany have also been abandoned. This has resulted in a decline in land area, yet a greater usage of existing land. Area accounts for over one third of feedstuffs within France, and that is the reason why the large market within Brittany itself allows locals to get it for 10-12% less in value, thus allowing the agricultural and livestock sectors to thrive. Growing competition from abroad in the fishing industry has resulted in Brittany becoming an expensive place to fish. Breton's parliament was ...

Vehicle Pay-As-You-Go Insurance Essay Example | Topics and Well Written Essays - 8250 words

Vehicle Pay-As-You-Go Insurance - Essay Example These may include efficiency, equity, safety and environmental protection. This essay describes and appraises the Pay As You Go system. I wish to deliver an excellent and understanding piece of report. After the completion of my Businesses Information Technology degree I wish to do future studies in Software Engineering. This would allow me to focus on software development and go beyond programming to include such things as eliciting customers' requirements, and designing and testing software. I would learn how to assess customer needs and develop usable software that meets those needs. I am keen on how companies market their product which could help me when I have to do this at work. I will put in all the knowledge and skills that I have learnt throughout the course of my studies to my project. I would also like to learn more about marketing and how this chosen system works. By the end of the project I am hoping to gain a good level of understanding of how the systems work and the reasons for such system. In order to write this report I researched into different materials, which included books, journals articles, various publications and web resources. I widely used the internet which was essential as the time was limited and plenty of information can be extracted from various websites. Certain web resources are not reliable but I managed to avoid them by choosing only those which were official or had references given with the data. This allowed for enough accuracy in order to write this article. Some books and journal articles were also available on the internet and they were looked into. The books and journals usually provide with accurate information and data that is helpful in writing an essay. Apart from these, there were case studies and research findings also that I read up and reviewed. Such resources are very reliable thus I made use of them. Background Car insurance premiums can take a bite out of your household budget. There are many tips available to reduce your car insurance costs but the fact remains you are required by law to carry a minimum amount of coverage if you own and drive a car. While most people are aware that car insurance providers offer discounts for people who travel fewer miles than their high mileage partners many people are not aware that some insurance provide